At Pai, we’ve by no means used plastic microbeads in our merchandise.

And, with simply out there biodegradable alternate options like Jojoba Wax Beads, we don’t assume there’s any excuse to take action.

These tiny beads have a devastating impact on marine wildlife, the place they’re unable to be biodegraded and mistaken for meals by sea life.

Last year we joined forces with different manufacturers within the magnificence world calling on the Authorities to ban using plastic microbeads.

So we’re over the moon to listen to the UK is ready to introduce a ban on microbeads that has been known as the ‘strongest on the planet’ by campaigners.

Following a public session, the Division for Surroundings, Meals and Rural Affairs (Defra) mentioned the ban would are available to power in 2018 and apply to microplastics in all ‘rinse-off’ cosmetics and toiletries like toothpaste.

Microplastics in make-up and solar safety will nonetheless be permitted in the meanwhile, however ministers have requested a committee to look at which different merchandise needs to be coated by the ban.

We hope this can be a step in the direction of extra accountable practices within the magnificence trade…and far harder regulation on elements that aren’t solely dangerous to us however the wider atmosphere.